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Stock impact report

WHOOP Selects Viant as Strategic Ad Platform [Yahoo! Finance]

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Yahoo! Finance
Viant will serve as the DSP of Record for WHOOP powering the brand's continued growth through true household-level CTV activation linking media exposure directly to business results. Move Accelerates Business Performance Leveraging Viant's Connected TV Expertise IRVINE, Calif., March 05, 2026 BUSINESS WIRE Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP , the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand's continued growth through true household-level CTV activation linking media exposure directly to business results. The partnership underscores Viant's continued leadership in CTV, where identity and contextual intelligence are foundational to driving measurable growth. A demonstrated commitment to supply and fee transparency, paired with a high-touch client support model, further reinf Show less Read more
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