Solo Brands Selects PMG as Media Agency of Record for Solo Stove
Solo Brands, Inc. (DTC)
Company Research
Source: Business Wire
–Change marks refresh of marketing efforts under Solo Brands’ new leadership– DALLAS & GRAPEVINE, Texas--(BUSINESS WIRE)--Solo Brands, Inc. (NYSE: DTC) (“Solo Brands” or “the Company”), a leading omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak and IcyBreeze, announced today the addition of PMG to its esteemed roster of agencies. PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company's flagship brand. In this capacity, PMG will be responsible for the brand’s full-funnel media efforts – including integrated strategy, media planning & buying, as well as insights and technology – to drive Solo Stove’s long-term business growth.Through the new partnership, Solo Brands aims to improve marketing efficiency, increase demand, and deepen the connection with consumers through effective holistic media planning and precision excellence in performanc
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