Deutsche Telekom Elevates Online Shoppers' Confidence with Digital Human 'Max' from UneeQ [Yahoo! Finance]
DEUTSCHE TELEKOM AG S/ADR (DTEGY)
NASDAQ:AMEX Investor Relations:
telekom.com/en/investor-relations
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Source: Yahoo! Finance
Austin, Texas--(Newsfile Corp. - March 26, 2024) - Deutsche Telekom (parent company of T-Mobile) has raised the bar on customer service with the launch of its second digital human customer service representative, Max, who will guide customers through its mobile app. From digital human leader, UneeQ , Max helps customers discover the exact products they need, not just the ones they're searching for, bolstering purchasing confidence and conversion rates. This is the second digital human avatar that UneeQ has developed for the telco. The first, Selena was a digital salesperson. When Selena was launched out of DT's innovation unit the company reported a 5.8x surge in conversion rates, a 9% drop in cart abandonment, and a 47% increase in basket additions. Max is designed to help customers cover more ground -- from sales through to customer service and retention -- driving a more holistic user experience. With 62% of consumers feeling daunted by major online purchases, Max represents a
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