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Stock impact report

??4 Unexpected Ways to Delight Your Customers and Boost Retention [Yahoo! Finance]

Duolingo, Inc. - Class A (DUOL) 
Company Research Source: Yahoo! Finance
It takes a huge amount of effort to attract new customers and generate those all-important sales. Once you've got them, there's another hurdle to cross: keeping them. Per HBR, a 5% increase in customer retention rates can translate into a 25% to 95% increase in profits, according to research done by Bain & Company. Plus, it costs a lot more to keep an existing customer than to attract a new one. Here are some ways to delight customers that could boost retention and help your bottom line. 1. Write a thank-you note A customer's experience with your brand can be broken into many individual points of contact. Use top CRM software to help you map out customer journeys and even automate some of the actions involved. Think about how you can go above and beyond with each step they take with you. There's no single formula for delighting your customers, but a handwritten thank-you note can go a long way. Be sure to use your customer's name and explain why their purchase matters. If it's Show less Read more
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