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0.000163576881134139 6.81570338059818E-05 -0.000545256270447079 -0.000436205016357756 0.0105779716466739 0.0105779716466739 0.0105779716466739 0.0105779716466739
Stock impact report

Why Spotify Wrapped understands the genius of ‘optimal distinctiveness theory' [Fortune]

Duolingo, Inc. - Class A (DUOL) 
Company Research Source: Fortune
Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “ Rusty Chevrolet ” by the Irish band Shanneyganock. I heard it first thanks to my son, whose friend had been singing it on the swings at school. My son found it utterly hilarious, and it's been playing in our house nonstop ever since. Like parents all over the world, I rue how my son's musical tastes have hijacked my listening history. But I'm also tickled to learn that our household is probably one of the few even listening to it. Spotify Wrapped is an annual campaign by the popular streaming music platform. Since 2015 , the streaming service has been repackaging user data – specifically, the listening history of Spotify's users over the past year – into attractive, personalized slideshows featuring, among other data points, your top five songs, your total listening time and even your “listening personality.” (Are you a “Replayer,” a “Maverick” or a “Vampire”?) As a consumer behavior researcher , Show less Read more
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