DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
DV’s latest accreditation underscores the company’s commitment to provide the highest standard of data accuracy and transparency in the high-growth CTV space NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments. This adds to DV’s previous MRC accreditations within CTV, which in
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News
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Holdings' (NYSE:DV) Returns On Capital Are Heading Higher [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArcBusiness Wire
- TrustArc Issues First-Ever Responsible AI Certification to DoubleVerify [Yahoo! Finance]Yahoo! Finance
DV
Earnings
- 11/9/23 - Beat
DV
Sec Filings
- 4/30/24 - Form 4
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- DV's page on the SEC website