DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights
DoubleVerify Holdings, Inc. (DV)
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Source: Business Wire
With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.“There is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current and future campaign success,” said Mark Zagorski, CEO of DoubleVerify. “By leveraging our proprietary AI analytics capabilities and integration with TikTok, we have expanded DV Authentic Attention on the platform, giving advertisers a po
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- DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights [Yahoo! Finance]Yahoo! Finance
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