DoubleVerify First Measurement Provider to Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify Holdings, Inc. (DV)
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Source: GlobeNewswire
NEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This milestone underscores DV’s commitment to delivering the highest standards of measurement accuracy and transparency, and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in digital advertising. “We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” said Mark Zagorski, CEO of DoubleVerify. “As advertising investment continues to grow across video-centric social platforms like TikTok, independent verification plays a critical role in ensuring transparency and accountability. With accredited measureme
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- Is It Time To Reassess DoubleVerify (DV) After Recent Share Price Slump? [Yahoo! Finance]Yahoo! Finance
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- 1 Small-Cap Stock for Long-Term Investors and 2 We Avoid [Yahoo! Finance]Yahoo! Finance
- DoubleVerify (DV) was downgraded by <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=DV&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from "buy" to "holdMarketBeat
- Introducing DV's AI SlopStopper for Social, Maximizing Media Quality and Campaign Performance [Yahoo! Finance]Yahoo! Finance
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