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Stock impact report

DoubleVerify Launches DV Authentic Streaming TV™ at CES 2026, An Industry First Solution Combining Media Quality and Brand Suitability Measurement with Dynamic AI Optimization to Power Sup...

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Yahoo! Finance
LAS VEGAS, Jan. 06, 2026 (GLOBE NEWSWIRE) -- DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced DV Authentic Streaming TV™, a major advancement in driving greater transparency, more brand-aligned media quality and better ad performance for connected TV (CTV) and streaming TV advertising. Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics and optimization into one streamlined workflow — giving them the visibility and control they need to power ad performance across the world's fastest-growing media environment. “The industry has been demanding better transparency and addressability in streaming TV, and today DV is delivering it,” said Mark Zagorski, CEO of DoubleVerify . “DV Authentic Streaming TV gives advertisers the ability to better align their brand suitability criteria with their CTV activa Show less Read more
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