DoubleVerify Research Reveals Retail Media is an Opportunity for Safe Engagement Despite Some Viewability Challenges [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
NEW YORK, May 21, 2024 BUSINESS WIRE DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report , which analyzes media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches. A retail media network (RMN) is an advertising channel offered by a retailer that leverages their first-party consumer data to target audiences on their own properties and extended networks. RMNs combine two types of inventory for advertisers: Owned & Operated (O&O)—ads that run on the retailer's own sites or apps; and audience extension—ads that use the retailer's first-p
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News
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- DoubleVerify: MFA Impression Volume Increases by 19% Year-Over-Year Fueled By AI AdvancesBusiness Wire
- DoubleVerify Holdings, Inc. (NYSE: DV) had its "outperform" rating re-affirmed by analysts at Royal Bank of Canada. They now have a $40.00 price target on the stock.MarketBeat
- DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability MeasurementBusiness Wire
DV
Earnings
- 5/7/24 - Beat
DV
Sec Filings
- 6/5/24 - Form 4
- 5/28/24 - Form 8-K
- 5/28/24 - Form 4
- DV's page on the SEC website