DV Uncovers New Large-Scale Audio Ad Fraud Scheme that Spoofed Over 500,000 Devices in March 2024
DoubleVerify Holdings, Inc. (DV)
US:NYSE Investor Relations:
investors.adtalem.com
Company Research
Source: Business Wire
DoubleVerify Fraud Lab discovers that, for the first time, smart audio speakers were spoofed by fraudsters NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.FM Scam represents the second significant global scheme targeting audio spending, emerging shortly after the DV Fraud Lab protected advertisers from BeatSting, the first major invalid traffic (IVT) scheme aimed at audio traffic. During the peak of both schemes, the combined financial impact on unprotected advertisers exceeded $1 million in spend monthly.FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their i
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News
- INVESTOR ALERT: Law Offices of Howard G. Smith Announces Investigation of DoubleVerify Holdings, Inc. (DV) on Behalf of InvestorsBusiness Wire
- Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces Investigation of DoubleVerify Holdings, Inc. (DV) on Behalf of InvestorsBusiness Wire
- DoubleVerify Announces $150 Million Share Repurchase Program [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Announces $150 Million Share Repurchase ProgramBusiness Wire
- The Law Offices of Frank R. Cruz Announces Investigation of DoubleVerify Holdings, Inc. (DV) on Behalf of InvestorsBusiness Wire
DV
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- 5/7/24 - Beat
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- 5/16/24 - Form 8-K
- 5/15/24 - Form 4
- DV's page on the SEC website