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Stock impact report

DV Uncovers New Large-Scale Audio Ad Fraud Scheme that Spoofed Over 500,000 Devices in March 2024 [Yahoo! Finance]

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
Company Research Source: Yahoo! Finance
NEW YORK, May 07, 2024 BUSINESS WIRE DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of "FM Scam," the latest audio fraud scheme to date that was identified and mitigated by DV's Fraud Lab using a proprietary combination of AI-powered technology and human review. FM Scam represents the second significant global scheme targeting audio spending, emerging shortly after the DV Fraud Lab protected advertisers from BeatSting , the first major invalid traffic (IVT) scheme aimed at audio traffic. During the peak of both schemes, the combined financial impact on unprotected advertisers exceeded $1 million in spend monthly. FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their invalid traffic with legitimate traffic in attempts to remain undetected. DV estimates that t Show less Read more
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