Destination XL Group Selects Mediassociates as Media Agency [Yahoo! Finance]
Destination XL Group, Inc. (DXLG)
Last destination xl group, inc. earnings: 8/24 07:00 am
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Source: Yahoo! Finance
Mediassociates as its new media planning, buying and analytics agency. Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site DXL.com, in close partnership with Barrett Hofherr , a full-service, award-winning creative advertising agency. Mediassociates was selected after a competitive review, standing out in brand media planning; integration of linear TV with emerging online video; full-funnel media analytics; and team fit. "What set Mediassociates apart was its capabilities in this space, particularly as it relates to linear TV, and their eagerness to win the business," said Harvey Kanter , DXL Group's Chief Executive Officer. "They are innovators in connecting data with paid media in new ways to build retail brands, and we're excited about how this will accelerate DXL's continued growth." "We're thrilled to bring our Precision Branding methodology to DXL," said Jeff Larson , Mediassociates' CEO and President. "DXL is a truly in
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DXLG
News
- DXL Big + Tall Announces Strategic Collaboration with Nordstrom to Bring Fit Expertise to More Big + Tall CustomersGlobeNewswire
- Destination XL Group Full Year 2024 Earnings: EPS Beats Expectations [Yahoo! Finance]Yahoo! Finance
- Coon Rapids Welcomes DXL: A New Destination for Big + Tall Men's Apparel [Yahoo! Finance]Yahoo! Finance
- Destination XL Group, Inc. (NASDAQ:DXLG) Q4 2023 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- Destination XL Group, Inc. Reports Fiscal 2023 Fourth Quarter and Full-Year Financial Results [Yahoo! Finance]Yahoo! Finance
DXLG
Sec Filings
- 4/10/24 - Form 4
- 4/10/24 - Form 4
- 4/10/24 - Form 4
- DXLG's page on the SEC website