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Stock impact report

DXL Signs Barrett Hofherr & Mediassociates as Agencies of Record to Launch Brand Campaign [Yahoo! Finance]

Destination XL Group, Inc. (DXLG) 
Last destination xl group, inc. earnings: 8/24 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: investor.destinationxl.com
Company Research Source: Yahoo! Finance
Both agencies will work hand-in-hand to launch DXL's new brand campaign in Spring 2024, setting the stage for the next chapter of the Company's "Wear What You Want?" mission. CANTON, Mass. March 19, 2024 /PRNewswire-PRWeb/ -- Both Barrett Hofherr and Mediassociates will work closely to roll out an omnichannel marketing campaign with the goal of increasing awareness and increasing DXL's share of voice in the Big & Tall space. The campaign will underscore DXL's commitment to providing the Big + Tall man with the freedom to choose his own style while attracting new customers to DXL and reaffirming the choice existing customers have already made. DXL's CEO, Harvey Kanter , expressed his enthusiasm about the relationship, "This collaboration with Barrett Hofherr and Mediassociates represents a strategic leap forward in our brand evolution. It's more than just a campaign; it's a movement that will amplify our voice, elevate brand awareness, and, ultimately, create a pathway for new cust Show less Read more
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