After the coronavirus canceled E3, video game industry plots Summer Game Fest [Los Angeles Times (CA)]
Electronic Arts Inc. (EA)
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Source: Los Angeles Times
Microsoft, Sony, Electronic Arts, Bethesda and Activision are among the publishers who will participate in the so-called Summer Game Fest, a digital-only, multimonth event designed to promote current and upcoming game content. Spearheaded by Geoff Keighley, the architect behind the annual Game Awards , Summer Game Fest will aim to somewhat replicate the teaser-heavy game events that accompany the Electronic Entertainment Expo (E3) , typically held each June in downtown Los Angeles. Yet with E3 canceled due to concerns around the spread of the coronavirus, Summer Game Fest will also aim to act as something of a hub for all of this summer’s announcements, which were highly anticipated among game fans due to new consoles from Sony and Microsoft on the horizon. It’s Keighley’s hope to move beyond just teasers and trailers of upcoming games to include demos, when possible. “Our goal is to have a fully functioning digital pipeline for demos, gameplay across all platforms,” says Keighley, “s
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