The Brewery That Video Games Built [Forbes]
Electronic Arts Inc. (EA)
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Source: Forbes
The Monolith is Blind Enthusiasm's purpose-built brewery, designed to capture wild microbes to ferment beers with a true sense of place. Courtesy of Blind Enthusiasm Brewing Company Of the thousands of new breweries that have opened in North American over the past couple of decades, perhaps the most interesting is located in Edmonton, Alberta. Blind Enthusiasm Brewing Company was designed to blend old world techniques with science to create beers never before seen in the world. It is a grandiose plan and not just anyone could execute it. Enter Greg Zeschuk. Zeschuk was co-founder and joint-CEO of BioWare Corp., a legendary video game company, famous for Mass Effect, Dragon Age and Star Wars: Knights of the Old Republic, among other famous titles. BioWare would go on to be Of course, that sale price was distributed among Zeschuk's co-founders, private equity investors and staff, but Zeschuk left the transaction with enough money to pursue his wildest beer dreams. Beer pump
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