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Stock impact report

How loot boxes hooked gamers and left regulators spinning [The Verge]

Electronic Arts Inc. (EA) 
Last electronic arts inc. earnings: 1/30 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.ea.com
Company Research Source: The Verge
How loot boxes hooked gamers and left regulators spinning A month ago, a woman known online as CadenceLikesVGs realized she had a gambling problem. She wasn’t playing blackjack or pulling slot machine levers; she was opening video game loot boxes. “I can’t do this anymore. It is a problem,” Cadence, who wished to remain anonymous, wrote in a Reddit post last month “Because my brain is fucked up.” Path of Exile PoE Diablo “The house always wins.” The game operates in seasons, with new items that let users customize their character’s gear arriving in the in-game shop every three months or so. Each loot box costs around $3 USD to open, but it’s rare to pull the item you want on your first, second, or even third purchase. After the season ends, many of the items in the mystery boxes are placed in the shop so that people can purchase them directly, but those direct transactions are expensive, too. A whole set of armor could cost a player hundreds of dollars to obtain. “People tend to jump Show less Read more
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