Applebee's is bringing Cheeto-flavored wings to restaurants for a limited time [CNN]
Brinker International, Inc. (EAT)
Last brinker international, inc. earnings: 4/29 06:45 am
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Source: CNN
The wings were previously available exclusively online: Earlier this year, the casual dining brand launched an online-only brand called Cosmic Wings. The Cosmic Wings menu features wings tossed in original or Flamin' Hot Cheetos sauces and coated in Cheetos crumbles, fried Cheetos cheese bites, and more. Boneless versions of the wings, plus the cheese bites, will be available in Applebee's restaurants for a limited time starting on Monday. For Applebee's, the promotion is a way to draw in young customers and drum up attention for its virtual wings brand as competition in the space heats up. Incorporating Cheetos into the menu is a way to "reach out to the Gen Z demo ... specifically and directly," Joel Yashinsky, chief marketing officer at Applebee's. told CNN Business. "We see this as a great opportunity to really connect with them on flavors," he said. Applebee's has been trying to woo that demographic with other flavors popular with younger customers, as well. In September
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