The Hidden Barrier Holding Back The Booming Secondhand Market [Forbes]
eBay Inc. (EBAY)
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Source: Forbes
expanded into a sprawling digital ecosystem with marketplaces, social commerce and peer-to-peer platforms. Consumers increasingly look to resale for affordability, sustainability and personal expression. Yet even as enthusiasm grows, the market's full potential remains constrained by a structural weakness: discovery. Shoppers may like the idea of secondhand. They may even begin with good intentions. But the moment they try to find a specific item, many run into the same obstacles — fragmented platforms, inconsistent listings, unpredictable sizing and the need to manually piece together information that traditional e-commerce delivers effortlessly. To understand what it will take for resale to scale, it's important to understand why discovery is so difficult in this category and how some innovators are attempting to solve it. The Discovery Dilemma at the Heart of Resale The secondhand market offers clear benefits. In an inflationary climate, it gives shoppers access to higher-q
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