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Stock impact report

Popflex Is Reinventing Denim—And Yes, You Can Do The Splits In Them [Forbes]

eBay Inc. (EBAY) 
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US:NASDAQ Investor Relations: investors.ebayinc.com
Company Research Source: Forbes
Popflex, the viral activewear brand that's earned a devoted following (Taylor Swift included), is taking everything we love about athleisure and channeling it into the one wardrobe staple that's notoriously been its opposite: jeans. Gone are the days of stiff, unforgiving denim reserved exclusively for date nights and special occasions. Cassey Ho , the fitness entrepreneur and creative force behind Popflex, is on a mission to make jeans as comfortable as the leggings that built her empire. The result? A denim collection so stretchy, you can literally do the splits. The daughter of Vietnamese immigrants who initially pursued biology at Whittier College before following her heart into fashion and fitness, Ho has built an eight figure business by listening to her community and solving their problems through innovative design. With millions of followers across her platforms, she's transformed from a part time Pilates instructor uploading her first YouTube video in 2009 to a CEO, desig Show less Read more
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