Innovative Technology is Helping Reshape the Consumer Product Marketplace
EDISON NATION (EDNT)
Company Research
Source: PR Newswire
NEW YORK, Sept. 11, 2019 /PRNewswire/ -- The technological advancements ongoing within the consumer products industry are now allowing companies to engage with consumers in new and innovative ways. Consumer product (CPs) companies are committed to providing customers with current market trends, understanding their preferences, and deepening connections with customers, according to Deloitte. With the coming of the digital era and the increasing competition, CPs are forced to adapt and implement cutting-edge innovations. As such, it is imperative for CPs to continually adopt new technology in order to stay ahead of the competition. Deloitte now expects CPs to develop their own proprietary technology, to accentuate the growth of direct-to-consumer brands, emergence of pop-up stores, and online retailers. Moreover, Deloitte also projects CPs to invest in smart packaging as well as innovative trends such as neuro-nutrition and biohacking. Furthermore, the use of technology also makes on-de
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