Fanatics Wants to Build the Comic Con for Sports in New York [BNN Bloomberg (Canada)]
Endeavor Group Holdings, Inc. Class A (EDR)
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Source: BNN Bloomberg
Fanatics is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The three-day event will be held at the Javits Center in Manhattan from Aug. 16 to 18, with tickets going for between $20 and $400. The top sports leagues in North America are set to participate in the festival, including the National Football League, National Basketball Association, the National Hockey League and Major League Baseball. Fanatics is also bringing in a slate of celebrity talent, such as Peyton and Eli Manning, Tom Brady, Kevin Durant, Derek Jeter, Sabrina Ionescu and Hulk Hogan. Fanatics' push into events comes as the company expands beyond its roots in sports merchandise. In recent years, it has barged its way into the trading card and sports betting sectors through licensing deals and acquisitions. Read More: How Michael Rubin Ended Up Holding All the Cards Last year, Fanatics Chief Exec
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