Canadians grow numb to scams as fraud climbs and doorstep vigilance rises [Wealth Professional (Canada)]
Equifax, Inc. (EFX)
Last equifax, inc. earnings: 4/20 05:24 pm
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investor.equifax.com
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Source: Wealth Professional
Canadians are encountering fraud attempts so frequently that many are beginning to tune them out, even as new data shows fraud itself is rising and consumers are increasingly concerned about how sophisticated scams have become. Equifax Canada's latest Market Pulse Fraud Trends and Insights report shows first-party fraud climbing sharply over the past year. The rate reached 0.33% in the fourth quarter of 2025, up from 0.25% at the end of 2024 — a year-over-year increase of 32%. First-party fraud occurs when individuals use their own legitimate identity but falsify information to gain financial benefits such as loans or credit. At the same time, Canadians report feeling overwhelmed by the constant flow of suspicious calls, emails and messages. A new Equifax Canada Fraud Survey conducted for Fraud Prevention Month suggests the daily exposure to scams is beginning to dull people's reactions. Nearly three in 10 respondents, or 28%, describe the steady stream of fraud attempts as a “
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EFX
News
- Equifax (EFX) was upgraded by Argus to "hold".MarketBeat
- Equifax Announces Participation in March Investor ConferencesPR Newswire
- Canadians Feel Vulnerable about Scams and Rising Fraud Threats [Yahoo! Finance]Yahoo! Finance
- Canadians Feel Vulnerable about Scams and Rising Fraud ThreatsGlobeNewswire
- 56% of Canadians Unsure of Their Lender Find a Path Forward with Alpine Credits' Home Equity Solutions [Yahoo! Finance]Yahoo! Finance
EFX
Earnings
- 2/4/26 - Beat
EFX
Sec Filings
- 2/27/26 - Form 4
- 2/27/26 - Form 4
- 2/27/26 - Form 4
- EFX's page on the SEC website