Enthusiast Gaming’s Esports Audience Rises in New Nielsen Report [Canadian Business Journal (Canada)]
Enthusiast Gaming Holdings Inc. (EGLX)
Company Research
Source: Canadian Business Journal
makersLuminosity Gaming’s hours watched on Twitch grow 20% in three monthsLuminosity Gaming remains the most watched esports team on Twitch globallyTORONTO, Nov. 29, 2021 (GLOBE NEWSWIRE) —Enthusiast Gaming Holdings Inc.As esports viewership continues to increase for Gen Z and Millennial audiences, Nielsen’s measurement of Luminosity Gaming’s audience provides trusted verification for brands looking to reach and engage this demographic.Based on the results of the second Nielsen study for the period of October 1 – October 31, 2021, Luminosity Gaming’s esports audience delivered growth in viewership across all metrics on Twitch. Notably, hours watched on Twitch for Luminosity Gaming increased 20% over the previous study from July 2021.The Nielsen study also showed that Luminosity Gaming remained the No. 1 ranked esports team on Twitch for hours watched, average concurrent viewers, and peak concurrent viewers (CCV) in 21. Average CCV and peak CCV increased 13% and 7% over the July study,
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