Explore More of Japan: Expanded JR EAST PASS Opens Access to the Underexplored Tohoku Region In this article : Cision [Yahoo! Finance Canada]
EAST JAPAN RWY UNSP/ADR (EJPRY)
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Source: Yahoo! Finance Canada
TOKYO March 17, 2026 /PRNewswire/ -- East Japan Railway Company (JR East) has announced the launch of a newly expanded JR EAST PASS, available from March 14, 2026. Tohoku, comprising six prefectures in northern Honshu, is emerging as one of Japan's most compelling year-round destinations for travelers venturing beyond the major metropolitan hubs. However, it currently accounts for just 1.5 percent of overnight stays by inbound visitors. Recognizing the significant potential for further growth, JR East aims to increase that share to 5 percent by 2034 by improving rail accessibility and encouraging deeper regional exploration. New JR EAST PASS https://www.jreast.co.jp/en/multi/pass/eastpass.html The new JR EAST PASS replaces both the former JR EAST PASS (Tohoku area) and JR EAST PASS (Nagano, Niigata area) with a single consolidated pass that offers unlimited access to reserved seats in ordinary cars across all JR East lines, including Shinkansen, limited express, express, local, a
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