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Stock impact report

Deciem president charts new chapter for brand after founder's death, tariffs [Yahoo! Finance Canada]

Estee Lauder Companies, Inc. (The) (EL) 
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am Check Earnings Report
US:NYSE Investor Relations: elcompanies.com/investors
The concoctions are rigorously studied, documented and measured before being loaded into sleek, futuristic machines that shake, heat and ultimately test how the creations will hold up in cupboards and on faces. The goal of the operation is to develop the latest beauty product for Deciem, the Canadian cosmetic darling behind the Ordinary, an affordable skin care brand known for putting science before sales tactics. While the company has been around since 2013 and its crown jewel brand since 2016, both are now in uncharted territory. Their founders are no longer at the helm, the firms are now owned by global beauty behemoth Estée Lauder Cos. and tariff threats loom large. Yet global brand president Jesper Rasmussen is at ease. "It's an exciting, inspiring time," he said as he recently hosted The Canadian Press for a tour through a series of gleaming labs laden with stainless steel equipment, white walls and fluorescent lighting. The Dane arrived at Deciem with about 20 years Show less Read more
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