The Estée Lauder Companies and Jo Malone London Introduce AI-Powered Scent Advisor Experience
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Business Wire
New AI Scent Advisor built with Google Cloud’s AI bridges the gap between curiosity and confidence in online fragrance discovery NEW YORK--(BUSINESS WIRE)--The Estée Lauder Companies Inc. (NYSE: EL) and Jo Malone London today announced the launch of the Jo Malone London Scent Advisor, an innovative, AI-powered digital experience designed to help customers discover their perfect fragrance through an intuitive, conversational journey, bridging the gap between curiosity and confidence in online fragrance discovery.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251202672548/en/Online fragrance shopping often lacks the sensory cues of in-store experiences, making it difficult for consumers – especially first-time buyers – to select a scent confidently. The Jo Malone London AI Scent Advisor addresses this challenge by merging cutting-edge AI with the fragrance house’s deep scent expertise and consumer insights, creating an exp
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