Reliance's New Venture Tira Bets on AI Tools to Push Into Sizzling Indian Beauty Market [BNN Bloomberg (Canada)]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: BNN Bloomberg
Tira, which was launched by billionaire Mukesh Ambani's conglomerate in April last year, also uses electronic vending machines in its stores to dispense free samples of skincare products, according to Tejas Kapadia, head of marketing of the year-old startup that has 12 stores across India and a website. “Customers love that and they keep coming back for that,” Kapadia said in Tira's first interview since its launch. The idea is to give a “plethora of experiences” using “some form of AI,” he added. One such interactive in-store experience is a “fragrance finder,” which gives perfume options after letting consumers smell a set of ‘cubes' with different notes of fragrances. Its “skin analyzer” infers the features of a customer by clicking a photo and recommends products that would suit them best. Its stores offer a free engraving service for buyers to personalize their purchases by etching names on perfumes bottles or make-up boxes. The website also provides makeup and skincare le
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EL
Earnings
- 5/1/24 - Beat
EL
Sec Filings
- 6/7/24 - Form 8-K
- 6/4/24 - Form 144
- 6/3/24 - Form 8-K
- EL's page on the SEC website