This famous perfume entrepreneur sold her name to Estée Lauder. It's her only regret [MSNBC.com]
Estee Lauder Companies, Inc. (The) (EL)
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Source: MSNBC.com
Key PointsIn this articleMs Jo Malone CBE, British perfumer and founder of fragrance brands Jo Malone London and Jo Loves.Mike Green, CNBCMs Jo Malone CBE became a millionaire after selling her namesake perfume brand in 1999, and decades later has only one regret: never being able to use her name again.Malone founded fragrance brand Jo Malone London in 1990 and sold it to the"I don't look back and think to myself: 'If I'd waited another five years, I could have made double the amount,'" the 62-year-old British entrepreneur said on an episode of CNBC'sBut she added: "I think the one thing I regret — and they [Estée Lauder] may not have bought the company [without it] — is the use of my name. That's a struggle, even today."Under British law, when you sell a business built on your name, you usually sell the goodwill and the right to use that name, Simon Barker, partner and intellectual property head at Freeths law firm, told CNBC .Once you've sold the business, using your name for a simi
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