AI Efficiency Is Eroding Trust Inside And Out. Here's How To Stop It. [Forbes]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Forbes
When studies show that AI use can actually decrease trust, how can businesses balance AI's power while still maintaining the human touch? Messaging created solely by AI risks producing generic content that audiences quickly scroll past. Marketing requires a strategic team that can align campaigns with business goals, monitor the newest trends, and quickly adapt to market changes. AI is a powerful tool when it's blended with strategic thinking, creativity, and, most importantly, emotional intelligence. Strategy Beyond AI Strategic thinking focuses on producing and connecting marketing messages to resonate with customers and support business objectives. While recreating a funny trend might be entertaining and get likes, this strategy doesn't attract the target customers. It becomes more beneficial to create content that solves a customer's problem and encourages inquiry calls. A report from McKinsey & Company (2025) highlights AI's productivity gains but emphasizes the continued
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ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 12/8/25 - Form 4
- 12/8/25 - Form 4
- 11/26/25 - Form 4
- ELF's page on the SEC website