ELF Beauty's CEO said getting yelled at by customers on TikTok Live helps him decide which products to launch [Business Insider]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in ELF Beauty's CEO said he goes on TikTok Live to ask his customers what they want from the brand. Tarang Amin said hearing them demand bronzing drops prompted him to move it up in the development pipeline. He joked that the process leaves him "a little traumatized." ELF Beauty's CEO said he hops on TikTok Live to hear impatient customers demand new products from him. On an episode of Rapid Response released on Monday, host Bob Safian asked ELF Beauty CEO Tarang Amin how he decides which new products are good long-term bets. Amin replied that in the past, the company would launch a lot of products and hope people would buy them. But now, their model has changed, and he goes straight to his customers to ask them what they want. His platform of choice is TikTok Live. "One of the things my CMO does is she terrorizes me by taking me on TikT
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News
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- Coupa Delivers Record Revenue in Q4 with $300B+ in Lifetime Customer Savings [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of e.l.f. Beauty, Inc. - ELFBusiness Wire
ELF
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- 2/4/26 - Beat
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- 2/23/26 - Form 4
- 2/17/26 - Form 4
- 2/17/26 - Form 3
- ELF's page on the SEC website