E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z [CNN]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: CNN
Affordable beauty brand e.l.f. has unlocked something that's mystified many retailers: how to win over the ever-persnickety Gen Z. E.l.f.'s formula has included low price points for high-quality items, TikTok-viral dupes of products from expensive brands, and popular marketing campaigns that manage not to make its youngest audience cringe. With 28 consecutive quarters of sales growth, the strategy appears to be working. Last May, however, e.l.f. Beauty made a huge — and hugely expensive — bet on an entirely new type of business. The company spent $1 billion to acquire rhode, a makeup and skincare brand founded by Hailey Bieber. It's the type of brand e.l.f. typically copies. The acquisition is a big part of the plan laid out by e.l.f. CEO Tarang Amin, who is trying to build the company into a 21st-century beauty conglomerate: inclusive, built for and by Gen Z, and a creator of trends instead of a follower. E.l.f. CEO Tarang Amin spoke with CNN in Oakland, California, on Febru
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ELF
News
- E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z [Yahoo! Finance]Yahoo! Finance
- E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z [CNN]CNN
- e.l.f. Beauty (ELF) Announces Results for 3 and 9 Months ended December 31, 2025 [Yahoo! Finance]Yahoo! Finance
- Elf Beauty price target lowered to $100 from $110 at TD Cowen [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty (NYSE:ELF) had its price target lowered by analysts at TD Cowen from $110.00 to $100.00. They now have a "buy" rating on the stock.MarketBeat
ELF
Earnings
- 2/4/26 - Beat
ELF
Sec Filings
- 2/17/26 - Form 4
- 2/17/26 - Form 3
- 2/13/26 - Form 8-K
- ELF's page on the SEC website