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Stock impact report

E.L.F. Beauty's plan to close all of its stores gets analyst support [MarketWatch]

e.l.f. Beauty, Inc. (ELF) 
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm Check Earnings Report
US:NYSE Investor Relations: investor.elfcosmetics.com
Company Research Source: MarketWatch
E.L.F. Beauty's plan to close all of its stores gets analyst support E.L.F. Beauty Inc.'s ELF, -23.00% decision to shutter all 22 of its stores is getting support from the analyst community. "We believe the exit from the retail business is a prudent move," wrote SunTrust Robinson Humphrey in a note. "We never fully understood how this helped a brand that was already widely available for a consumer with limited brand loyalty." SunTrust rates E.L.F. shares buy with a $13 price target. "While the closures will result in a one-time accounting charge of $23 million-to-$25 million, to be recorded in the transition period, we view this decision positively, as the company clearly wasn't succeeding in operating its own stores, and can better allocate those resources to marketing, product development and driving sales growth through retailer channels," wrote Stifel analysts. They rate E.L.F. shares hold with a $7 price target. E.L.F.'s Chief Executive Tarang Amin agreed, saying on the call t Show less Read more
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