Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story [Yahoo! Finance]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Yahoo! Finance
Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs are bound to feel more pain in the event of a breakup . But if the popular video-sharing service remains under Chinese ownership and Congress bans it, many companies would learn to get along. A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok's Beijing-based parent company , ByteDance, to sell its stake in the platform within six months or face a nationwide ban . It's unclear when the Senate will take up the legislation or if it will approve a ban when it does. Big brands that have relied on TikTok to reach younger consumers do not appear to be panicking as they wait to see what happens in Washington. But they also have started planning. Some are retooling promotional campaigns that were originally intended just for TikTok. Many are testing alternatives and prioritizi
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ELF
Earnings
- 2/6/24 - Beat
ELF
Sec Filings
- 4/25/24 - Form 4
- 4/25/24 - Form 4
- 4/23/24 - Form 4
- ELF's page on the SEC website