e.l.f. Cosmetics is First Brand to Create Original Music for a TikTok Hashtag Challenge, Launching Today
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Business Wire
OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) today announced a new hashtag challenge launching on TikTok, the world's leading destination for short-form mobile videos. The #eyeslipface challenge celebrates individuality and authentic self-expression while embracing the TikTok community’s love of music and dance.As a digitally native brand, e.l.f.’s innovative launch onto the TikTok platform amplifies the brand’s energetic and playful personality through musical expression. By celebrating the power of music to connect with consumers, the #eyeslipsface challenge encourages raw and authentic videos that extend beyond makeup, and even beyond makeup users, with a focus on unleashing s(e.l.f.)-expression.e.l.f. is the first brand to create original music for a TikTok hashtag challenge. The musical track e.l.f. created for this community is also the Company’s first-ever venture into musical brand expression.With TikTok’s unique and inventive community in mind, e.l.f. tapped Brook
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