Hailey Bieber Reveals She Planned to 'Never Sell' Her Company Rhode ‘Unless It Was a Billion Dollars' [Yahoo! Finance]
e.l.f. Beauty, Inc. (ELF)
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Source: Yahoo! Finance
Beauty for $1 billion in May during a GQ interview published on Nov. 11 The model reflected on her decision to sell the company and shared why she chose to move forward with the deal She also spoke about her historic Rhode launch at Sephora Hailey Bieber is girl boss goals. The model and entrepreneur, 28, opened up about her decision to sell her brand Rhode to e.l.f Beauty for $1 billion this past May when speaking with GQ as the magazine's seventh and final "Men of the Year" cover. "I always said that I would never sell the company unless it was a billion dollars. I was just like, it's going to be this or I am not doing it. That was my goal," Bieber said in the GQ interview published on Tuesday, Nov. 11. The skincare and makeup brand founder, however, admitted that selling Rhode wasn't always her intention. Jose Perez/Bauer-Griffin/GC Images Hailey Bieber is seen at the Rhode x Sephora launch in Times Square on Sept. 4, 2025. "It was not always entirely my goal to sel
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ELF
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- 11/24/25 - Form 144
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