How e.l.f. Beauty's CFO is balancing value, innovation, and tariffs [Fortune]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Fortune
The company's focus on affordability continues to win over consumers, even as shoppers grow more selective, according to CFO Mandy Fields. “We're still a value to our consumers when people are pulling back and being more choiceful with their spending,” Fields told me. Even after a recent $1 price increase, 75% of e.l.f. Beauty's products remain priced at $10 or less, she said. “If a shopper only has $20 to spend, e.l.f. is a great option,” Fields said. “You can still come in, buy a couple of products, and still have money left in your pocketbook. That's exactly where we want to be for our consumers.” A longtime favorite among Gen Z , e.l.f. Beauty, a multi-brand beauty company, is also gaining traction with millennials and Gen X as the brand doubles down on value and trend-driven innovation. Last week, e.l.f. Beauty reported results for the three and six months ended September 30. Quarterly net sales rose 14% to $343.9 million from $301.1 million a year earlier—slightly below
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News
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- How Recent Developments Are Rewriting the Story for e.l.f. Beauty [Yahoo! Finance]Yahoo! Finance
ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- 11/24/25 - Form 144
- ELF's page on the SEC website