How e.l.f.'s H&M Fragrance Debut Could Reshape Its Accessible Beauty Strategy for ELF Investors [Yahoo! Finance]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Yahoo! Finance
fragrance and H&M's first beauty partnership, now available in selected stores worldwide and online. The collaboration expands e.l.f.'s accessible beauty model into a new category while giving both brands a fresh way to connect fashion, scent, and self-expression. We'll examine how this fragrance debut with H&M, as e.l.f. extends its product portfolio, shapes the company's investment narrative. Uncover the next big thing with financially sound penny stocks that balance risk and reward To own e.l.f. Beauty, you have to believe its brand can keep stretching into new categories while justifying a rich valuation and choppy share price. The H&M “Make It Make Scents” fragrance launch fits that story as another test of how far the company can extend its accessible beauty playbook, but the near term financial impact is likely modest versus bigger catalysts such as the upcoming Q3 2026 earnings release and management's 18% to 20% full year sales growth outlook. More important for the s
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ELF
News
- e.l.f. Beauty (NYSE:ELF) had its "hold" rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft.MarketBeat
- e.l.f. Beauty (NYSE:ELF) was upgraded by analysts at Citigroup Inc. to a "strong-buy" rating.MarketBeat
- Two beloved beauty brands shut down in 2026 [Yahoo! Finance]Yahoo! Finance
- Here's Why I May Add e.l.f. Beauty Stock to My Portfolio [Yahoo! Finance]Yahoo! Finance
- A Look At E.l.f. Beauty (ELF) Valuation As It Enters Fragrance With H&M Collaboration [Yahoo! Finance]Yahoo! Finance
ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 12/8/25 - Form 4
- 12/8/25 - Form 4
- 11/26/25 - Form 4
- ELF's page on the SEC website