Move over Coachella, there's a new festival wooing influencers in town [Business Insider]
e.l.f. Beauty, Inc. (ELF)
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Source: Business Insider
Influencers and managers described how brands got in on the festival this year and its growing interest. Lifestyle influencer Jacklyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. "Over the past year or so, country culture has been gradually instilled into our everyday lives," she said. "I'm excited for a little country weekend." Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Beauty brands Tarte Cosmetics and E.l.f. Beauty attended the festival , as did the luggage brand Béis. Béis invited influencers and hosted an immersive Western-themed gas station to showcase products and serve drinks. Dominick Paielli, cofounder of th
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