Roblox opens up new ad format as it looks to build its ads business [Seeking Alpha]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Seeking Alpha
Users will now see video advertisements running on virtual billboards and other screens within the platform's virtual relams, featuring content from brands such as e.l.f. Beauty ( ELF ), Walmart ( WMT ) and Warner Bros. ( WBD The ads will allow advertisers to reach Gen Z customers, who represent over half the platform's 71.5 million daily active users. According to Roblox ( RBLX ), Gen Z users are its top-spending demographic. "By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily," said Stephanie Latham, vice president of global brand partnerships. Roblox had hired Latham , a former Meta ( META ) advertising executive, in October 2023 to help attract more brands to its platform. The company's emphasis on its Gen Z audience highlights its ambitions to compete for ad dollars with traditional digital advertising players like Meta Platforms ( META
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News
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- So Many ‘Dicks' So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate Boards [Yahoo! Finance]Yahoo! Finance
- So Many ‘Dicks’ So Few of Everyone Else: e.l.f. Beauty Encourages More Diversity Across U.S. Corporate BoardsBusiness Wire
- E.l.f. Beauty (ELF) Stock Moves -1.36%: What You Should Know [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty Announces Earnings Release Date for Fourth Quarter Fiscal 2024 Results [Yahoo! Finance]Yahoo! Finance
ELF
Earnings
- 2/6/24 - Beat
ELF
Sec Filings
- 5/8/24 - Form 4
- 5/6/24 - Form 144
- 4/29/24 - Form 4/A
- ELF's page on the SEC website