Sellers of stilettos, lipstick and clothing see a holiday with scarce inventory and spiking costs [DailyFinance (AOL.com)]
e.l.f. Beauty, Inc. (ELF)
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Source: DailyFinance
Sellers of stilettos, lipstick and clothing see a holiday with scarce inventory and spiking costsArriana McLymoreNovember 8, 2021, 9:42 AMBy Arriana McLymoreNEW YORK, NY (Reuters) - Retailers are launching holiday marketing campaigns to lure in-store shoppers as supply chain issues boost costs for consumers.Big brands including Etsy, Ralph Lauren and mall operator Tanger are spending more on marketing and using other tactics to spur holiday sales as they bet on shoppers venturing out after last year's COVID lockdowns.Even so, soaring costs to ship goods and hire workers mean customers will likely find leaner inventories and higher prices for products ranging from lipstick to stilettos and clothing, companies told investors on recent earnings calls.Tanger Factory Outlets is starting early marketing campaigns and Christmas tree lighting events sponsored by local businesses to lure people to its shopping centers. The company is also turning to on-site marketing including digital director
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