e.l.f. Turns Up the Volume on Beauty with Release of “Eyes. Lips. Face.” Song
e.l.f. Beauty, Inc. (ELF)
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Source: Business Wire
Brand Releases Full Track in Response to Viral Success of #eyeslipsface TikTok Hashtag Challenge OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) today announced the launch of “Eyes. Lips. Face.,” the brand’s first full song created to bring beauty to life through dance and musical expression.The musical track was born out of e.l.f.’s #eyeslipsface TikTok challenge, the first branded TikTok campaign to use original music. Viewers loved the challenge so much that the custom video had the most views upon launch and was the first paid ad to hold the number one trending hashtag on TikTok. To date, the campaign has been viewed over 1 billion times and TikTok users created over 400 thousand videos participating in the challenge.e.l.f. and partner Movers+Shakers, a Brooklyn-based creative agency, worked with the Grammy Award-winning songwriter, iLL Wayno, and up-and-coming artist, Holla FyeSixWun, to extend their TikTok original into a full-length track.With inspiration from songs lik
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