Why e.l.f. Beauty Stock Collapsed 40% In 2025 [Yahoo! Finance]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Yahoo! Finance
The stock still trades at a premium earnings ratio despite its massive drawdown. 10 stocks we like better than e.l.f. Beauty › Shares of e.l.f. Beauty (NYSE: ELF) slipped 39.4% in 2025, according to data from S&P Global Market Intelligence . The beauty company focused on mass market products at a lower price point made an acquisition this year, but is seeing slowing growth at a premium earnings multiple, which is a recipe for bad stock performance. The stock is now down 60% from all-time highs. Here's why e.l.f. Beauty stock was falling again in 2025. For years, e.l.f. Beauty has been a market share taker in beauty categories such as lip gloss, makeup, and eyeliner, leading to impressive revenue growth. In 2025, that growth began to stagnate. The company made an acquisition of upstart Rhode, which will contribute $200 million in revenue for the 2026 fiscal year, leading to 18%-20% overall growth for the company. However, if you strip out inorganic sales from acquisitions, r
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News
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- e.l.f. Cosmetics and Liquid Death Drop Limited-Edition “Lip Embalms”Business Wire
- A Look At e.l.f. Beauty (ELF) Valuation As Digital Experiences And New Products Draw Investor Attention [Yahoo! Finance]Yahoo! Finance
ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 12/8/25 - Form 4
- 12/8/25 - Form 4
- 11/26/25 - Form 4
- ELF's page on the SEC website