Electrolux Sharpens Organization to Drive Profitable Growth
AB ELECTROLUX B S/ADR (ELUXY)
NASDAQ:AMEX Investor Relations:
finance.yahoo.com/quote/eluxy
Company Research
Source: PR Newswire
STOCKHOLM, Feb. 1, 2019 /PRNewswire/ -- Electrolux today implements strategic and organizational changes to reinforce its ability to create outstanding consumer experiences and drive profitable growth in its consumer business. Electrolux is revising its business area structure to create four consumer-focused regional business areas, ensuring a unified approach to each market with common branded platforms and interactions with consumers. This means the Home Care & SDA business area, currently responsible for Electrolux offering of vacuum cleaners and other products for wellbeing in the home, is being combined with the four current major appliances business areas.To accelerate product and ownership experience innovation, Electrolux is also pulling together central functions focused on consumer experiences into a new organizational structure, headed by a Group Chief Experience Officer (CXO). This organization is globally responsible for areas such as marketing, design, product lines, dig
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