iPhone Pocket: Exactly Why The Issey Miyake Collaboration Sold Out Super-Fast [Forbes]
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Source: Forbes
The latest Apple release is the iPhone Pocket, designed in collaboration with Japanese fashion label Issey Miyake. It went on sale on Friday, Nov. 14 and in a matter of hours it was completely sold out at apple.com. Here's why. The iPhone Pocket is a way to carry your iPhone. “Inspired by the concept of ‘a piece of cloth,' its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items,” as Apple described it when it was unveiled on Tuesday, Nov. 11. You can squeeze every iPhone from the original right up to the iPhone 17 Pro Max into it, and still have space for some other (small) items. It immediately came under fire for being “a cut-up sock,” as one post on X read, adding, “Apple people will pay anything for anything as long as it's Apple.” It's certainly been controversial (which actually may have helped it sell quickly). Fellow Forbes contributor John Koetsier who, while saying he's “an almost-certifiable Apple fanboy,” nonetheless believ
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