Snap gets serious about Specs, spins AR glasses into standalone company [TechCrunch]
ESSILOR LXTTCA UNSP/ADR (ESLOY)
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Source: TechCrunch
has launched a new subsidiary, Specs Inc., focused solely on further developing the glasses. Snap announced the new company on Tuesday, explaining that the move would allow for “greater operational focus and alignment” as it continues to iterate on its product. It shows that, like other tech giants (see: Meta and Apple ), Snap is getting serious about its smart glasses—although it's worth noting that the company has been developing its AR hardware for quite a long time. In fact, Snap originally began working on the technology behind Specs over a decade ago, although the last time the company offered a consumer version of the glasses was in 2018 . Since 2024, the latest version of the hardware (technically its fifth generation) has been a developer-only product , which has allowed Snap to work on populating the wearable with the kinds of programs that will hopefully make it a hit when it comes time to launch. As Snap has continued to refine its product, other companies have charg
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