‘Chafe Isn’t Just A Plus-Size Issue’ Says Chafewear Brand Thigh Society [Forbes]
ENTERCOM COMMUNICATIONS (ETM)
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Source: Forbes
Thigh Society is on a mission to normalize chafing and helping women love their thighs at any sizeConsky launched Thigh Society as a self-funded endeavor in July 2009. “I was going for a walk on a hot summer day and all of a sudden my thighs were rubbing together under my skirt. I had forgotten about this ongoing problem because here in Toronto our winters are long and brutal and there’s no spring. You don’t get the chance to wear dresses until the summer hits. My solution at the time was a ratty old pair of bike shorts,” says Consky.She finished the day with one thought: “there has to be a better way.”That summer she went on a mission to find a long leg boxer brief for women. “I did not at that time want to start a business in underwear. I was just looking for a solution to my problem,” she said. After pounding the pavement she came up empty-handed.Thigh Society Founder and CEO, Marnie ConskySo, she decided to create the solution herself. She quit her job and started having conversat
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