New API Integration from Matrix and WideOrbit Delivers Accounts Receivable Transparency to Media Sellers
ENTERCOM COMMUNICATIONS (ETM)
Last entercom communications earnings: 2/25 08:00 am
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Source: PR Web
PITTSBURGH (PRWEB) March 16, 2020 Matrix and WideOrbit announce a new integration that will give media sellers real-time visibility into Accounts Receivable aging data through Matrix's media ad sales platform, Monarch, from WideOrbit's traffic and billing system, WO Traffic. The new integration will improve media companies' bottom line by expediting cashflow. More specifically, the integration provides a graphical, Accounts Receivable data card that gives users the ability to review outstanding accounts by 30/60/90/120+ day aging periods, with deeper insights into the invoice details of the advertisers. Exposing this data from WideOrbit in Matrix Monarch's dashboard will enable media companies to improve cashflow through streamlined collections, and in turn, reduce customer credit issues and optimize both the salesperson's commission and the advertiser's inventory options. "Key to this integration is enabling our customers to increase their speed from prospect to cash, which inherent
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