Entravision Acquires Playback Rewards’ Technology and Product Assets to Accelerate Adwake’s Performance Offering
Entravision Communications Corporation (EVC)
Last entravision communications corporation earnings: 11/7 04:20 pm
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Source: Business Wire
The acquisition strengthens targeting capabilities to drive customer loyalty and higher ROAS. LOS ANGELES--(BUSINESS WIRE)--Entravision Communications Corporation (“Entravision”), a leading global advertising, media, and technology company, today announced it has acquired Playback Reward’s core technology, platform, and product IP assets. These assets will be integrated into Adwake, Entravision’s performance advertising business, to accelerate the development of its loyalty rewards platforms, in order to expand value for advertisers focused on customer retention and Return On Ad Spend (ROAS)“This acquisition strengthens our performance offering at a time when advertisers are prioritizing efficiency, measurable outcomes, and long-term value,” said Michael Christenson, Chief Executive Officer of Entravision. “By integrating Playback’s technology into Adwake, we are enhancing our ability to deliver scalable customer loyalty solutions with improved targeting and performance optimizatio
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- Entravision Acquires Playback Rewards' Technology and Product Assets to Accelerate Adwake's Performance Offering [Yahoo! Finance]Yahoo! Finance
- Entravision to Announce Fourth Quarter and Full Year 2025 Financial Results [Yahoo! Finance]Yahoo! Finance
- Entravision to Announce Fourth Quarter and Full Year 2025 Financial ResultsBusiness Wire
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- 2/23/26 - Form 8-K
- 2/17/26 - Form SCHEDULE
- 1/23/26 - Form 4/A
- EVC's page on the SEC website