TransAct Appoints Dana Loof as Chief Marketing Officer to Accelerate Growth and Platform Expansion [Yahoo! Finance]
Evolv Technologies Holdings, Inc. - Class A (EVLV)
Last evolv technologies holdings, inc. - class a earnings: 3/27 06:00 am
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Source: Yahoo! Finance
software-driven technology and integrated printing solutions, today announced the appointment of Dana Loof as Chief Marketing Officer. Ms. Loof will lead TransAct's global marketing organization, with a mandate to strengthen brand leadership, sharpen go-to-market execution, and accelerate adoption of the Company's growing technology portfolio. Ms. Loof has a 30-year track record leading high-growth technology companies, where she has been responsible for global marketing strategy, brand strategy and positioning, category building, revenue generation, and customer engagement initiatives. In her role, she will be responsible for defining TransAct's global marketing strategy, unifying brand and product positioning, and driving demand and customer loyalty across the Company's core markets. Her appointment underscores TransAct's strategic focus on accelerating growth and expanding the reach of its BOHA! platform, as well as its casino and gaming solutions. TransAct's software-led offer
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